The unit will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organisations. Be able to understand the relationship betweenthe marketing plan and strategic objectives. Be able to produce a strategic marketing plan. Be able topromote the marketing plan in support of strategic objectives.
Marketing mix and principles of marketing
International marketing planning
Methods and Techniques for collecting Data and Information